*Mercedes committed to 80% reduction of Scope 1 & 2 emissions by 2030. Volvo committed to 50% low-carbon steel by the same year. Hyundai has not made an equivalent commitment.
Progress Score
Mersedes
80% by 2030*
Volvo
50% by 2030*
Hyundai
Never?
PROGRESS SCORE
Mercedes
Volvo
Hyundai
Never?
80% by 2030*
50% by 2030*
*Mercedes committed to 80% reduction of Scope 1 & 2 emissions by 2030. Volvo committed to 50% low-carbon steel by the same year. Hyundai has not made an equivalent commitment.
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Progress Score
Mersedes
80% by 2030*
Volvo
50% by 2030*
Hyundai
Never?
PROGRESS SCORE
*Mercedes committed to 80% reduction of Scope 1 & 2 emissions by 2030. Volvo committed to 50% low-carbon steel by the same year. Hyundai has not made an equivalent commitment.
Green steel
is made with eco-friendly, green hydrogen instead of coal, in electric arc furnaces powered by renewable energy.
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Meanwhile, your biggest steel supplier relies on coal-fired blast furnaces that spew harmful gases. It is even building high emissions dirty gas plants to produce steel, with no plans to shift to renewables. Long story short, your supplier’s dirty steel…
Meanwhile, your biggest steel supplier relies on coal-fired blast furnaces that spew harmful gases. It is even building high-emissions dirty gas plants to produce steel, with no plans to shift to renewables. Long story short, your supplier’s dirty steel…
EVs are essential for cutting transport emissions, but we must urgently shift gears to green steel so that clean EVs of the future are not still made with dirty steel.
Steel production is a top industry carbon polluter driven largely by carmakers. Cleaning up steel worldwide could slash emissions, comparable to hitting the brakes on global deforestation.*
“Eco-friendly” materials? Nice try, but they’re just a tiny band-aid solution—covering only a fraction of a car’s weight. Meanwhile, steel makes up 65%! If you really want to go green, low-carbon steel is the game-changer we need.
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ECO PLASTIC
ECO PAINT
ECO INTERIORS
Europe's environmental regulations are no cruise control.
With carbon pricing and supply chain emissions in the driver's seat, high-emissions manufacturers face growing competitive risks. Hyundai’s reliance on carbon-intensive steel could become a liability in its second-largest overseas market—Europe.
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ECO PLASTIC
ECO PAINT
ECO INTERIORS
Now the green flag is waving.
Environmental regulations in Europe have put clean energy in the fast lane, meaning if Hyundai doesn’t go green, it will get left behind.
WILL YOU BE LEFT IN THE DUST?
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Now the green flag is waving.
Environmental regulations in Europe have put clean energy in the fast lane, meaning if Hyundai doesn’t go green, it will get left behind.
WILL YOU BE LEFT IN THE DUST?
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Surprise: you’re Hyundai, and your emissions are slowing you down.
Hyundai promised us "The Right Move for the Right Future," aiming for carbon neutrality by 2045. But if they don't start using green steel, they will never reach pole position. To hit the fast lane to "the right future," we must steer Hyundai towards the green steel track today!
Will Hyundai help protect our planet?
Tell Hyundai we and future generations are watching. Share this today to steer Hyundai in the right direction.
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With great power comes the responsibility to lead.
Last year, Hyundai hit a milestone of 100 million units – a record lap worth celebrating. But this great victory comes with a greater responsibility to cut emissions.
Can we push Hyundai to lead the pack?
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With great power comes the responsibility to lead.
Last year, Hyundai hit a milestone of 100 million units – a record lap worth celebrating. But this great victory comes with a greater responsibility to cut emissions.
Can we push Hyundai to lead the pack?
Click for Power Boost!
Hint: Keep scrolling to see your points!
Hint: Keep scrolling to see your points!
If we don’t push Hyundai to choose green steel, they’ll lose the Steel Rally…
And we could all pay the price for stalling climate action.
GAME OVER?
Maybe not.
Hint: Keep scrolling to see your points!
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Tell Hyundai to Use Green Steel.
Hyundai could help the entire industry shift to green steel, just by taking 3 steps - see more below!
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What could Hyundai do to win the Steel Rally and become a frontrunner in the automotive industry?
#1. Phase out fossil fuels across manufacturing
#2. Commit to procuring 50% green steel by 2030
#3. Commit to green steel being made with 100% renewable energy
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